Transparent scoring

A diagnostic score—not a promise of search rankings.

Every category begins at 100 before evidence-based penalties and available PageSpeed signals are applied. The weighted overall score helps teams compare categories and prioritize remediation.

Seven website health categories

The score combines SEO, performance, accessibility, security, technical implementation, content and conversion signals. Findings are labeled critical, important, opportunity or informational according to likely impact and confidence.

Known limits of automated testing

Automated checks cannot prove accessibility compliance, security, search rankings or business outcomes. PageSpeed lab data varies between runs, and conversion checks cannot inspect private analytics or offline customer behavior.